The Gevril watch company was begun by Jacques Gevril in the mid-1700s in
La Chaux-de-Fonds, Switzerland's center of watch-making for centuries.
He was a sought-after master of horology, and he created his first
chronometer in 1743 and his first repetition dial in 1744. Most notably,
he was called upon by the King of Spain in 1758 to produce a personal
timepiece, which went over so well that Gevril was appointed as Royal
Swiss Watchmaker to the Spanish Crown.
The Gevril family tradition
of watchmaking was passed onto Jacques's son, Moyse Gevril, and in 1784
he achieved the status of Master Clockmaker. During the 1800s, the
Gevril family expanded their art to include enameling as well as the
creation of dials for their watches. Gevril timepieces are displayed in
museums across Europe--most notably the Museum Geneve and the Rolex
Museum (where a Gevril pocket watch is displayed in the collection
personally selected by the Wilsdorf family, the founder of Rolex).
The company was purchased by Samuel Friedmann in 2000, who believed the
Gevril name represented an ideal combination of history and future
potential. Today's signature Avenue of Americas line is based on a case
design from the 1920, which was discovered after going through Gevril's
raft of historical documents and design books. It has a retro look, but
is updated with a bevelled dial with raised, hand-painted numbers and
straight chrono pushers for a contemporary feel.
Gevril timepiece is exhaustive, and Gevril expends years into the design
and manufacture of its rare and enduring timepiece collections. It
manufactures only limited edition collections, with 6,000 Gevril watches
created each year and each line limited to 500 (stainless steel) or 100
(gold) pieces. The company also sources only the best materials and
accoutrements, including 316L stainless steel, natural mother-of-pearl
dials, Wesselton diamonds calibrated by CNC machines and Louisiana